The question is incomplete. The complete question should be;
"The process involving coordination of a variety of different communication tools used to deliver a common message and impact customers' perceptions and behavior is known as _____"
Answer:
Integrated Marketing Communication
Explanation:
Integrated marketing communication involves an organization using a mix of communication tools in conjunction with each other, with the aim of passing a common message across to its customers, to influence decisions they make regarding the organization's products or services.
The goal of such a communication effort is to satisfy customer needs, improve sales and increase profits.
