Question

Sales mix is the relative combination of:

a. outputs produced by a firm.
b. distribution channels used by a firm.
c. resources used to produce a product.
d. products sold by a firm.
e. inputs required to produce a product.

Answer 1

Answer:

d. Products sold by a firm.

Explanation:

Combination of products sold in relation to total products sold by the firm.

A firm can have any number of products and the proportion of each product in relation to the total number of units sold of all products together is the sales mix. For example a firm with 2 products sells P1 4000 units and P2 6000 units the sales mix then would be P1 40% and P2 60%. Therefor option D) is the right choice and accurate definition of a sales mix.

Hope that helps.