Answer:
If the company decides to increase its advertising budget, its net profits will decrease by $200 (= $56,800 - $57,000).
Explanation:
The company is currently selling 5,000 units per month at $150 per unit, and its total variable costs are $90 per unit.
Fixed expenses are $243,000 per month.
Current income statement:
sales revenue = $750,000
minus variable costs = ($450,000)
minus fixed costs = ($243,000)
net income = $57,000
If the company increases its advertising budget be $11,000 it should sell 180 more units per month, the new income statement would be:
sales revenue = $777,000
minus variable costs = ($466,200)
minus fixed costs = ($254,000)
net income = $56,800
If the company decides to increase its advertising budget, its net profits will decrease by $200 (= $56,800 - $57,000).
