Question

Which statement about advertising’s characteristics is correct?
a. Advertising seeks to appeal to a mass audience with a uniform message.
b. None of the statements are true
c. Advertising has high flexibility but low control over placement or content.
d. Advertising has no formal sponsor.
e. Advertising has the highest message credibility of any of the types of promotion.

Answer 1

Answer: Advertising seeks to appeal to a mass audience with a uniform message.

Explanation: Advertising involves creating awareness about a product or service to the public through the various channels of communication.

Advertising aims at getting across a message of a product to its target customers via the various channels of communication such as: social media, T.V, radio etc.