Question

As the Managing Director of SXSW, Roland Swenson sells advertising to other businesses in an effort to promote SXSW’s music festival and the other companies’ products. This exchange of promotional activity is referred to as business-to-business.a. sales promotion. b. prospecting. c. relationship building. d. sampling. e. public relations.

Answer 1

Answer:

The correct answer is letter "A": sales promotion.

Explanation:

Sales promotion is the marketing technique in which the benefits or special features of a product or service are provided to potential customers directly. In some cases, the sales promotion also is provided to the distribution channel so later the distribution channel reuses the information obtained to promote the same goods or services to the final customers.