Respuesta :
Answer:
Gary is the marketing manager for an automobile dealership. His boss tells him the firm's primary goal is to increase its local market share from 15 to 30 percent. His firm is using a B. sales orientation.
Explanation:
There are various forms of orientations that a business can adopt to get success in the market. Primarily there are four business orientations: Production, Product development, Marketing, and Sales. All these orientations are used to achieve specific results.
Production orientation focuses on manufacturing, Product development on innovation, Marketing on marketing strategies, and Sales to focus on product selling.
Sales orientation is adopted by various firms when they are looking to expand their shares in a particular market. The primary goal of this orientation is to sell more and more of the company's products and also involves researching customer behavior.
Since Gary's firm is planning to increase its local market share from 15 to 30 percent which means it's using the sales orientation and option B is correct.
