Question

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________. Group of answer choices

Answer 1

Answer:

Self-esteem.

Explanation:

In psychology, the term self-esteem consists of a person's sense of self-value or self-appreciation, so it determines how much he/she estimates himself/herself. Self-esteem is considered a trait of personality, and this implicates that it is permanent. One's ideas about self-appearance, convictions, feelings, and behaviors all influence self-esteem. In this case, the ad consists of marketing communications that look forward to influencing the female consumer's level of self-esteem.