Question

Vertical cooperative advertising is usually legal, except when: unquantifiable emotional appeals are involved. a representation, omission, or practice is misleading. a firm uses monopoly power to dominate the other. bogus advertising allowances are given in the form of hidden price concessions.

Answer 1

Vertical cooperative advertising is usually legal, except when bogus advertising allowances are given in the form of hidden price concessions.

Answer 2

Vertical cooperative advertising is usually legal, except when bogus advertising allowances are given in the form of hidden price concessions. Hence, option D is correct.

What is vertical cooperative advertising?

Vertical cooperative advertising is a new form of advertising wherein a local merchant and manufacturer collaborate, where the costs of advertisement are paid by them in a shared proportion.

Moreover, these types of advertisements are legal only when the merchant does not include any hidden costs while advertising the products of manufacturer.

Hence, option D holds true regarding the vertical cooperative advertising.

Learn more about vertical cooperative advertising here:

https://brainly.com/question/13069568

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