Question

Firms in the _____ market use information technology in a variety of ways: to attract new customers, manage customer relationships, and handle customer payments online. Answer
a. B2C
b. B2B
c. retail
d. wholesale

Answer 1

The correct answer for this question is this one: "a. B2C." Business-to-Customer. Firms in the B2C (Business-to-Customer) market use information technology in a variety of ways: to attract new customers, manage customer relationships, and handle customer payments online.