Question

Yvonne uses her customer relationship management (crm) system to predict when her business customers will need more of her company's packaging materials. when she thinks a customer should be ready to make another order, she contacts them. yvonne is using crm to encourage customers to engage in a(n)

Answer 1

Yvonne is using CRM to encourage customers to engage in a "straight rebuy".

A straight rebuy is the buying or reordering of provisions on a normal routine from a provider who is on an endorsed list. A straight rebuy is the point at which the buyer reorders similar items without searching for data or thinking about different providers. Purchasers that regularly take part in a straight rebuy of an item are an alluring target for the marketing endeavors of a manufacturing business.