~PRODUCT DISTRIBUTION and PROMOTION QUIZ~
(Connection Academy- Introduction to Business)
1) The first step in the new product development process is- B) idea generation
2) A_____ is a product marketed as a bundle of value-adding attributes, including reasonable cost- C) Value package
3) When a life insurance company advertises the safety and security of its products, it is using a ______ advertising strategy- C) persuasive
4) The owner of Billy Joe's BBQ is looking at his advertising, sales promotion, and publicity programs. He is reviewing the company's ____ mix.- D) promotional
5) Which of the following best describes the distribution mix- B) the combination of distribution channels by which a firm gets its products to end-users
6) Companies use _____ to determine the quantity of a product that must be sold before the seller makes a profit.- B) break-even analysis
7) George is scanning new business listing looking for new customers. George is involved in the ____ step in the personal selling process.- C) prospecting
8) ____ is a promotional tool in which a person communicates one-on-one with potential customers.- A) Personal selling
9) Consumer products such as furniture and appliances are typically distributed using ______ distribution.- A) Selective
10) which of the following lines of distribution best describes the diagram?- A) retail distribution
100%
GENERALOUT
