The economic benefits of investing in women’s participation is one piece of a broader picture. Investing in increasing participation at a grass-roots level impacts on individual women, those around them, and the extent to which they engage with the sports industry. Investing at the intermediate and elite levels of women’s sport also works to build interest and engagement with sports more broadly. This has the potential to contribute to a positive spiral of higher participation – with valuable returns at the individual, community and industrial levels.
