Question

After identifying a target market, a retailer must:

Answer 1

After identifying a target market, a retailer must: decide how they want to differentiate their product and market them. Once they have decided their appropriate target market, the company has to decide how they will stand out against their competition. Their goal is to gain market share and have a good standing in the market so they must differentiate their product from similar products that are established.

Answer 2

After identifying the target market, a retailer must find ways to market its product to them.

They must develop a marketing plan to target that market. They must make their product more unique so that the prospects can identify it easily. Retailers must give their best to make the product better in quality, lesser in price and of course better than their competitors, with the strong marketing plan implementation.