Question

Some cell phone providers are now offering hardware, like small laptops, and media to play on it, like songs and tv shows. phone companies believe that each product they offer will encourage and promote other products, as phones can easily send data to laptops, which can store media that can easily be watched on phones, and so on. what is this called?

Answer 1

The scenario in which each product the company offers will encourage and promote other products, as phones can easily send data to laptops, which can store media that can easily be watched on phones, and so on is example of synergy.

The term synergy denotes the concept that the whole is greater than the sum of its parts (two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone).

Answer 2

Answer:

The correct answer is:  Synergy.

Explanation:

Synergy is the concept of combining two or more entities to create something greater either than an entity on its own. Synergy most often refers to mergers and acquisitions. Typically, the talents and technologies of the two combined companies working together create synergy, thus there is a likelihood that more revenue-generating products and ideas will be created than would happen by each company working on its own.