How would the promotional mix for a nursing uniform store differ from that of a high-end jewelry store? The promotional mix is the part of marketing that describes advertising, PR, sales promotion and personal selling. Because the uniform store and high-end jewelry store are two completely different customer bases the way they advertise will be too. The high-end jewelry store will likely have expensive paid advertisements on channels that their customer base would watch. The nurse uniform store will promote their uniforms within hospitals and email promotions.
