Question

Dole originally aimed the fruit bowls toward moms with small children but quickly adapted once it realized on-the-go professional women were responding to the product as well. in doing so, dole was reacting to one of the foundations of the advertising process, which is to __________. outline the advertising budget speak clearly identify your sponsors focus on intent identify the target audience

Answer 1

The correct answer is identify the target audience.

The target audience is the group of people who you are trying to sell to. Depending on the target audience, the advertising process will change. Dole's initial target audience was mothers with young children, which then expanded to busy, working women. This will inevitably change how the product is marketed.

Answer 2

To promote and identify the target audience

Further Explanation

Promotion is an attempt to notify or offer a product or service in order to attract potential customers to buy or consume it. With the promotion, producers or distributors expect an increase in sales figures.

Promotion objectives based on summaries from various sources are:

• To disseminate information about a product to potential customers
• To get new customers and to maintain customer loyalty
• To increase sales and profits
• To differentiate and favor its products compared to competitors' products
• For branding or shaping the product image in the eyes of consumers in accordance with what is desired
• To change the behavior and opinions of consumers about a product

In conclusion, the main goal of the promotion is that the producer or distributor will get an increase in sales figures and increase profits.

Types of Promotions

Physical promotion

The advantage of this type of promotion physically and directly is that it can directly reach potential customers, they can directly see the product or service offered, and can directly ask everything about the product or service, and from the seller, this is used to persuade and seduce potential customers to buy the products or services they offer at the same time.

Promotion through traditional media

The advantage of this type of promotion through traditional media is that it can reach more potential customers than through physical promotion because the media reach is quite broad.

Promotion through digital media

The advantage of promotion using digital media is that it can reach people very broadly with time and cost-efficiently.

Learn More

type of promotion https://brainly.com/question/9748770

the purpose https://brainly.com/question/7574621

Details

Class: High School

Subject: Business

Keyword: promote, product, ads