Question

The american manufacturers of pet milk unknowingly introduced their product in french-speaking markets without realizing that the word pet in french means "to break wind." likewise, the english-speaking representative of a u.s. soft-drink manufacturer naively drew laughs from mexican customers when she offered free samples of fresca soda pop, because in mexican slang the word fresca means "lesbian." these are examples of ________.

Answer 1

I believe the answer is: Inattention to the impact of culture on language

Different cultures would possess different characteristics that affect the way people communicate with one another, and more often than not would resulted in the creation of a unique language. Before marketing their products to a new culture,  the company should've now better to hire local people to help them to adjust their marketing language so it could relate better to their new target market.