The correct answer is labeling.
Labeling is the action of describing a person or some thing in a word or quick phrase. Labeling concept is a idea in sociology which ascribes labeling of human beings to manipulate and identity of deviant conduct. it has been argued that labeling is vital for communication. but, the use of the term is regularly supposed to focus on the reality that the label is a description carried out from the outside, in preference to some thing intrinsic to the labelled element