Question

In a ________, two or more companies at one level join together to follow a new marketing opportunity. franchise multichannel distribution system conventional distribution channel corporate vms horizontal marketing system

Answer 1

In a channel arrangement, two or more companies at one level join together to follow a new marketing opportunity. 

When a company has a channel arraignment it allows for new marketing strategies and tactics. In this situation, companies are going in together at the same level with the same power to accomplish new opportunities and goals together.