Question

In the early 2000s, the mattel company was faced with a major problem with some of its toys due to faulty magnets and high levels of lead-based paint. when the company realized it was facing a serious problem, it immediately involved federal agencies on product safety, recalled millions of toys from the shelves, and launched a massive campaign to inform consumers about the recall. in addition, the company set up a crisis link on its webpage and posted updates regularly. mattel's actions can be classified as

Answer 1

The correct answer is crisis management. Crisis management is being defined as a process by which an organization engages to dealing with an unexpected and disruptive event that are likely to harm or threaten the organization or the members of the organization or what makes it as a whole.