Quest inc. has recently conducted a brainstorming session after visiting several trade fairs and generated a large number of ideas for adding new products and services. the owners will begin with the ________ stage to arrive at a realistic number of ideas to adopt. business analysis idea generation concept testing idea screening concept development

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The correct answer is idea screening. Idea screening is defined as a criteria by which is being used in order to determine the compatibility in regards of the overall business objectives and as well as the idea that offers a viable return in terms of the investment.

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