In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
a.attitudes
b.beliefs
c.values
d.feelings
e.intentions answer: a diff: 1 page ref: 228 aacsb: analytic skills skill: concept objective: 8.1: understand what attitudes are, how they are learned, as well as their nature and characteristics 3) attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
a.behavioral
b.motivational
c.threatening
d.driving
e.defensive answer: b diff: 2 page ref: 229 skill: concept objective: 8.1: understand what attitudes are, how they are learned, as well as their nature and characteristics 6) ________ include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources.
a.affectations
b.emotions
c.cognitions
d.objectives
e.conations answer: c diff: 1 page ref: 231 skill: concept objective: 8.1: understand what attitudes are, how they are learned, as well as their nature and characteristics
