Question

A product concept is defined as ________. an idea for a possible product that the company can see itself offering to the market a detailed version of the idea stated in meaningful consumer terms an idea for a possible product design that was implemented without screening a product idea that is at the stage of brainstorming the way consumers perceive an actual or potential product

Answer 1

A product concept shows the understanding and details of the product to promote the best qualities and features. In this question, offering the market a detailed version of the product is closely related to the definition of a product concept. The marketing team spends a lot of time in the product concept stage as they want to make sure they hit their target audience when launching a product.