Question

Which statement refers to the click-through rate method of measuring advertisement effectiveness?

Answer 1

Since there is no true way to measure the money you spend on advertising with how much money it brings in to your business, there are some other ways you can measure your Ad effectiveness.  You can measure effectiveness by monitoring how your sales change when Ad's go out, new customers, traffic online and in the store and with, click-through rate method. 

The click-through rate method is an older method of seeing how many people click on you banner Ads on your website. The best way though, now-a-days, is to monitor how many people are on your website, how long they stay and, what they view when they're on there. 

Answer 2

ANSWER: There are no proper way to measure the success or failure of online advertising if measured through click-through rate method. The mechanism only says the number of clicks the advertisement could attract and can never track the revenue generated out of it. If this is the only mechanism followed then it is better to keep a manual record and differentiate between the normal day sale than the sale generated during advertisement campaigns. Another way of keeping track is to monitor the traffic generated on the website.