Question

Drew is a salesperson who is almost always successful during the initial sales dialogue. prospects usually respond to all of the questions that drew asks, but he is rarely successful at closing the sale and getting a commitment from them. drew's failure is most likely due to:​
a. ​not recognizing that the prospects are busy individuals.
b. ​not seeking a commitment at the right time.
c. ​not knowing the prospect's emotional buying motives.
d. ​not having an appropriate sales call objective.
e. ​his fear of rejection from the prospects.

Answer 1

The correct answer is letter C. It is because if Drew doesn’t know or intend to know about the prospects emotional buying motives, then it will be difficult for him to close the sales and to commit to them as this is ideal, in order for him to be able to connect and make the consumer drawn to what he or she is intended to buy.