In class, we saw part of the video "the merchants of cool." in this video, mtv needed research to help solve a problem. what problem did mtv have at the time?
The problem was: Ratings has slipped; they were no longer seen as creative The merchant of cool told a story about people who work in a TV station that focused their life on finding the trend that would attract the attention of Youth Audiences. This revolves around MTV that struggled to find their new identity as a station after the video music market was dominated by internet.
