Question

The overall cycle time in the buying process has been reduced due to:

Answer 1

The buying process which is also called sales process is the process consumers and business buyers go through when contemplating a purchase. The overall cycle time in the buying process has been reduced due to   increased usage of information technology.
Because of the information technology, social media, social marketing, online shopping consumers and business have better position in the overall sales process.

Answer 2

The overall cycle time in the buying process has reduced due to the fact that in today's world, products and services are within the close reach of every person. Due to the businesses conducted over the internet, the sales process has become very fast. People who once had to go out of the house to purchase small things, now don't need to go for the grocery even. Almost everything is selling on the internet. E commerce has made the sales process shorter and in the reach of everyone who has access to internet.