Question

The societal marketing concept holds that​ ________.
a. achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
b. the society will only favor products that are available and highly affordable
c. a​ company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment
d. consumers will not buy enough of a​ firm's products unless the firm undertakes a​ large-scale selling and promotion effort
e. consumers will favor products that offer the most in​ quality, performance, and innovative features

Answer 1

A firm that uses the selling concept takes a societal marketing approach.
According this concept firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being.
The societal marketing concept holds that a​ company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment. Correct answer:D