For which customer relationship group should a company make continuous relationship investments to delight, engage, retain, and grow them?
a. butterflies
b. true friends
c. true believers
d. barnacles
e. strangers
The answer is true friends
True friends are best customer group for the company in the loyalty vs profit graph they have high loyalty and also high profit. So it can be said that they are profitable and at the same time loyal.Their need completely match with the products of the company. They should be nurtured so they can become true believers who spread positive words about company.
