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Answer 1
Movable print became dominant in Europe, as opposed to China, for two 
main reasons. First, European languages have very small number of letters in their alphabets (usually between 20-35) and the Chinese writing system contains three thousand ideographs for basic communication alone (up to 50,000 in more complex writing). This is not to mention that Chinese ideograpahs also require larger prints and more precisely carved metal blocks for the symbol to be right. 

Movable type, which uses a separate piece of type for each character, was created in the eleventh century. Because whole-block printing was less expensive, movable type was never widely utilized in China, but when it arrived in Europe in the 15th century, it revolutionized the dissemination of ideas.

Bi Sheng (990–1051) invented the first movable type using baked clay, which was highly brittle. Around 1297, the Yuan dynasty official Wang Zhen is credited with developing wooden moveable type, a more resilient alternative.

The first typeface is thought to have been cast in Korea in the 1230s, and the cast-metal moveable type was first employed there in the early 13th century.

Before print media, what was the situation in China?

The Chinese created a method of printing using carved wooden blocks millennia before the printing press was created in Europe.

Block printing was made possible by the previous Chinese breakthroughs of paper and ink as well as the early Mesopotamian habit of employing carved seals.

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