The Second New Deal included new programs to extend federal aid and stimulate the nation’s economy, such as the Rural Electrification Administration.
In the decade of 1930s, rural America had no electricity and clear water. The Rural Electrification Administration hired Lester Beall, a graphic designer that created a series of posters describing the benefits of electrification for the communities. The poster created in 1937 is shielded at Rochester Institute of Technology Cary Graphic Arts Collection.
The poster simplistic design shows a house with white windows as if there were electricity in the rooms. Three stripes at the top of the poster exemplifiy the expansion of electricity throughout the United States, symbolizing the stripes of the flag for a better identification with the program. The poster wanted people to be aware of the benefits of the rural electrification administration
