Question

Understanding a target customer base allows a company to
A.
write a marketing plan that is effective for a​ product, regardless of consumer characteristics
B.
develop products that are more desirable and cheaper than the competition
C.
develop and market a product that is desired by all possible consumers
D.
create a marketing strategy that is tailored for a particular group of consumers

Answer 1

B is the answer.

Hope this helps.

Answer 2

Hi

The answer is B I have answered this question before

Hoped I Helped