Question

Your boss Ron just heard of a new social network, with typical engagement rates of above 30%. He wants you to set up an account with the goal of getting 30% engagement rates. What is missing from this goal for it to be considered a SMART goal?

Answer 1

A social network is for more than one person and an account is for a single living thing that connects to them.

Answer 2

The acronym SMART stands for Specific Measurable, Achievable, Realistic and Timely. These are the characteristics that every goal must possess. In the question given above, what is missing from the goal is TIME.
The goal has not been given a time limit. Every goal must have a time attached to it, the time represents the amount of time during which the goal must be achieved.