When energia, a soft drink manufacturer, seeks to use viral ads on the internet to introduce its new beverage to the consumers even before introducing it to supermarkets, it uses a:?
Energia would do best by placing its new beverage ads on both Facebook and YouTube. Facebook will give it the ability to not only post video ads on their post feeds, but also purchase ad space in the ad section of pages. YouTube ads would be run automatically by potential millions of viewer daily. All with the ability to allow sharing.
