There are four types of market segmentation
1. Demographic – segments a population based on age, gender, size of family, earnings, work, religion, ethnic race, and nationality.
2. Behavioral –segments on the basis of their behavior, usage and decision-making pattern.
3. Psychographic - uses people’s lifestyles, their activities, and interests
4. Geographic - uses location as basis
From the given definitions, Sunny Pet uses the demographic type of segmentation.
