Question

Participants in a marketing research study are given a sum of money to purchase products in a simulated store. researchers then change the shelf location of the product to determine what effect it has on sales volume. what form of marketing research are the researchers using?

Answer 1

This is an example of EXPERIMENTAL MARKETING RESEARCH.

In experimental marketing research approach, the researcher is an active participant in the research as he/she is actually involved in the research work. In this approach one variable called as experimental variable can be manipulated while its effect on other variable known as dependent variable is studied.