A business has many functions. A business functions are the activities that are carried out by an enterprise. The major business functions in an enterprise are-
1. Planning
2. Production
3. Marketing & Sales
4. Accounting & Finance
5. Human Resource
Each of the above functional areas are majorly supported by information system. An enterprise IT department plans, operate and support all the above mentioned function, by enabling users to carry out their roles efficiently.
1.IT in Marketing & Sales (Marketing Information System)-
Marketing business activity includes planning, promoting and selling of goods and services to the end customers. Marketing information system supports decision making and to carry out various task smoothly.
Marketing information system depend on external data rather than other organizational information system. It covers data related to the information of marketplace. What are the potential marketplace for a given product?
Example- a Company is producing networking equipment. Then identifying the potential market segment, reaching out to the end customer, advertising about the product, identifying the renewal opportunities of the sold product, forecasting the sales of the next quarter/year etc. are all the part of marketing & sales information system.
2.IT in human resource-
Information system is helpful in Human resource function as well. Human resource information contains the data about all the present employees of the enterprise, and also it collects the data of the new candidate against any new vacancy. In human resource payroll management system consist all the information of the existing employees (personal information, salary, performance and promotion activities etc.).
An ideal human resource information system maintains & secure employee record, track employee skill, job performance and training, and support planning for employee compensation and career growth.
