Question

The students in this study were junior and senior college students from two sections of a course in internet marketing at a large northeastern university. the nonstudents were a group of individuals who were recruited to attend commercial focus groups on the west coast conducted by a lifestyle marketing organization. discuss how the method of selecting the subjects in this study relates to the conclusions that can be drawn from it.

Answer 1

The two groups differed in location (northeast/West Coast) as well as student/nonstudent classification. These issues mean we should not place too much confidence in the conclusions of our significance test ? or, at least, we should not generalize our conclusions too far beyond the populations "upper level northeastern college students taking a course in Internet marketing" and "West Coast residents willing to participate in commercial focus groups."