bstine3721 bstine3721

20-10-2017
Business

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When prisly inc. introduced a liquid detergent in the market, it noticed that the sales of its detergent powder significantly declined. prisly inc.'s loyal customers who previously purchased detergent powder switched to liquid detergent. as a result, prisly inc. was forced to reduce production of its detergent powder. this scenario exemplifies?

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Kalahira Kalahira

31-10-2017

The sales of Prisly Inc.'s detergent powder significantly declined after the introduction of liquid detergent in the market. This exemplifies cannibalization. Cannibalization occurs when sales of a new product cut into sales of a firm's existing products.

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