Julio is devising a marketing plan for introducing his company's products into a new market. Julio comes up with customized marketing strategies that cater to the unique needs of the new market. all his decisions involve risk and uncertainty as he is unaware of the conditions in the new market. The type of decision being made by Julio in the above situation is called a non-programmed decision. Non-programmed decision deals with risk and uncertainty. It is also complex and unstructured.
