Question

Liam is writing copy for a television ad. Which strategy is least likely to be effective when creating an ad promoting luxury holiday homes in Spain?

a.) appealing to a person’s logic
b.) creating an aspirational desire
c.) promoting it as exclusive
d.) selling a lifestyle

Answer 1

appealing to a person's logic

Answer 2

Answer:

A: appealing to a person's logic

Explanation:

Appealling to a person's logic is the strategy least likely to be effective when creating an ad promoting luxury holiday homes because this  approach for persuading deals with the person's intellect, whereas creating an aspirational desire, promoting it as exclusive, and selling a lifestyle appeal directly to their emotion, and desire to choose such a place for holidays.