Coca-cola is using is the sales promotion strategy of the promotional mix.
Further Explanation:
Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales.The promotional mix consist of the following elements:
• Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines,radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.
• Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.
• Personal Selling: It involves the use of salesperson to sell their product directly to the consumer.
• Sales Promotion: The communication channels that are used include media and non-media to increase the demand in the market. Examples include rebates, freebies, coupons, loss leaders, prizes, premiums, and product samples.
Thus, Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him, and his friend's free cans of their new and improved cherry coke is an example of sales promotion.
Learn more:
1. Learn more about the promotional mix
https://brainly.com/question/2114407
2. Learn more about the promotional activities
https://brainly.com/question/8042953
3. Learn more about the marketing mix
https://brainly.com/question/7578155
Answer details:
Grade: Middle School
Subject: Marketing
Chapter: Promotion mix
Keywords: Promotional mix, coca-cola, Sales Promotion, Advertising, Direct marketing, Sales Promotion, Personal Selling.
