Question

A shopper at whole foods was asked by a researcher to look at a magazine ad for a new line of organic soups. the researcher asked the shopper if the ad seemed credible. what method of pretesting was the researcher using?

Answer 1

Answer: Direct questioning. Explanation: In Direct Questioning method, the researcher asks specific questions to the respondent. This method of pretesting is used mostly in the starting stage of Ad development. The other methods of pretesting are: Focus Group, Portfolio Test, Paired Comparison Test, Order-of-merit Test, Mock-Magazine Test, Perceptual Meaning Studies, Direct Mail Test, Physiological Testing.