A commercial comes on for an arthritis cream. lachlan has been having some pain in his knees lately, so he's both motivated and able to attend to the commercial. therefore, he is more likely to use the ________ route to persuasion.
The answer is central route to persuasion. The central route
to persuasion happens when the individual or group of people was able to
convince or make the audience believe with the message or information that they
had said or offered to them.
