ima give you suggestions lmaoo. tell Alex that the customers love his pretzels, and that it's good that he's dedicated to making quality merchandise, or whatever. Then nicely tell him that the extra ingredients are making the pretzel prizes go up and the clientele rates to go down which means that the extra ingredients he's using is make the factory lose money. present it to him as something like oh "here's something to work on" rather than "you idiot, you're losing us money." because if you say it nicely and just address the problem and tell him whats happening, it'd be more of a contructive feedback.
