How does availability of complements act as a value driver?
a. complements add value to a product by offering an inferior substitute to it.
b. complements add value to a product by competing with it.
c. complements add value to a product when they imitate it.
d. complements add value to a product when they are consumed in tandem with it?

Respuesta :

Actually the role of complement products is to enhance the satisfaction that is given with the other product. For example, the complement of a loaf of bread would be peanut butter or a strawberry jam. The amount of satisfaction is enhanced when eating bread with peanut butter. Therefore the answer is:

D. complements add value to a product when they are consumed in tandem with it

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