Question

If Ford decides to target women to sell its F-150 truck to, then what type of segmentation would Ford be using?

Answer 1

Demographic segmentation

Answer 2

Answer:

Demographic segmentation

Explanation:

Demographic segmentation refers to segmenting a market by race, gender, income, age, religion, family size, ethnic background, education, etc. Even though demographic segmentation can include several variables and even a larger amount of combinations, most companies segment their markets using the following variables:

1. Age
2. Gender : Ford will use this type of segmentation to target female users for its F-150 truck.
3. Income
4. Religion race and nationality