Question

Rashid, the ceo of top productions, was telling his new vice president of accounting that "in the past i had resistance to new ideas by people who felt that one of our plans threatens their influence or jobs. so when you tell your collections department that we just hired a collection agency to handle bad debt, you may have to sell your collections manager and his supervisors on using the agency and that nobody is going to be laid off." selling middle and supervisory managers on changes to overcome their resistance is often a necessary part of ________.

Answer 1

Selling your ideas to middle and supervisory management is necessarily a part of a person own way of marketing the idea as well as on the ideas feasibility. For the idea of collection agency, middle and supervisory level must be highlighted with the revenue part. They should be informed like appointing an agency will actually help in reducing bad debts and will increase company revenue. This is how the idea should be sold.