Respuesta :
Musk is pursuing this overall strategy because he thinks the market for the batteries will be higher than forecasted. Tesla not only plans to power their cars with these batteries, but also consumers’ homes. Tesla also builds and installs solar panels. This will create a product ecosystem much like Apple did with the iPod, Mac, iPhone. iPad, Apple Watch and Apple TV. The idea is that by buying one of the company’s products the consumer will be more likely to buy the other ‘parts’. In addition to this sales plan, by building a large facility he will employ the economies of scale and thus have the cheapest batteries available. By doing so he will secure market capitalization (the total amount of batteries sold by all companies).
The Tesla cars are generally more expensive because of their battery, so Elon is building this factory in order to make Tesla batteries cheaper, therefore reducing the overall price on the Tesla cars making them easily obtainable to all people.
