A purse company's ads feature the members of a popular housewives reality show. product sales increase significantly among the fans. from the fans' viewpoint, the housewives reality show is a(n) _____
The housewives reality show from the fans’ viewpoint is an
example of reference group. The reference group is a type of group or could be
an individual in which this is being compared to another party in which the
reality show is being compared as each members are shown and ranked according
to their popularity.
